top of page
SECTOR:
_Automotive CMF Design
TIME:
_Spring 2023
DURATION:
_14 weeks
BRIEF:
_CMF strategy with a focus on branding, practicality, and sustainability
***Disclaimer: This educational project has no association with Audi AG
Mission Statement
Build the future of Audi's Brand Identity through the all-new Activesphere Concept CMF. With 3 different levels, this project provides a complete CMF interior proposal for the show car. This project also explores the future of Audi, with new approaches and emotions designed around the welcoming nature of future tech as well as the emergence of EVs.
Vehicle & Concept
Exterior overview
Exterior overview
Brand Attributes & Market - Typically Audi
Confident
Luxurious
Precise
Mature
Benchmarks - The competition
The Future of Progress
Intro Grade
Sports Grade
Premium Grade
bottom of page